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Validating Product Ideas, by Tomer Sharon
PDF Download Validating Product Ideas, by Tomer Sharon
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Want to know what your users are thinking? If you’re a product manager or developer, this book will help you learn the techniques for finding the answers to your most burning questions about your customers. With step-by-step guidance, Validating Product Ideas shows you how to tackle the research to build the best possible product.
- Sales Rank: #73433 in eBooks
- Published on: 2016-01-19
- Released on: 2016-01-19
- Format: Kindle eBook
Review
It's easy to say "Go talk to your users to find out what they want". It's much more difficult to understand how to do this effectively. Tomer does a brilliant job of explaining how to do this, along with giving the reader a clear methodology and substantive examples. --Brad Feld, managing director, Foundry Group
For my money, there's no one who knows more about conducting user research or who s better at explaining how to do it in truly lean fashion than Tomer Sharon. My advice? If you care about getting your product right, buy this book. (It's worth it for the chapter on recruiting participants via social media alone.) --Steve Krug, author of Don't Make Me Think
Validating Product Ideas Through Lean User Research by Tomer Sharon contains new methods for understanding customers, gathering hidden insights, and ultimately building amazing products. If you're a novice, this book will give you the tools to leapfrog your competition. If you're savvy, this book will catch you by surprise with techniques you should have been using years ago. Overall, I haven't been this excited about a Lean book in years. --Trevor Owens, entrepreneur, founder, and CEO at Javelin, author of The Lean Enterprise
About the Author
Tomer is Head of User Experience at WeWork in New York City leading a team that designs work and living spaces, communities, and services around the world. Formerly a senior user experience researcher at Google Search, Tomer is the author of the book, Validating Product Ideas through Lean User Research (2016) and author of, It's Our Research: Getting stakeholder buy-in for user experience research projects (2012). He founded and led The Israeli Chapter of the User Experience Professionals Association and has been preaching and teaching UX at Google's LaunchPad program, a bootcamp for early-stage startups around the world, in conferences, and at Treehouse and General Assembly. Tomer holds a master's degree in Human Factors in Information Design from Bentley University in Waltham, MA. He is @tsharon on Twitter and Instagram.
Most helpful customer reviews
3 of 3 people found the following review helpful.
Got a cool idea? Read this book before you write a line of code!
By Eric Reiss
If you have a ”cool” idea for a product, this book may be the best investment you’ll ever make. It costs a fraction of a single development hour. And it can save you a fortune! It will probably take you only 3-4 hours to read and I guarantee you will not regret it.
Disclaimer: I know Tomer personally. I think he’s one of the smartest people in the industry and I’m honored to call him my friend. I’ve certainly gained much from our conversations and this book now allows him to share his infinite wisdom with a wider audience. Bravo!
Bottom line: It IS about the bottom line. Ignore this book at your peril – Tomer’s advice is indispensable to startups and established businesses alike. “Validating Product Ideas” will ensure your SECOND idea is as successful as your first. And if you don’t yet have a “first” idea, this will keep you from letting your enthusiasm carry you away – from your potential users and your potential profits.
3 of 3 people found the following review helpful.
Read this, build the right thing
By Jacob R.
I highly recommend this book. If you want practical techniques to learn about your customers, and to build the things they absolutely need, then this is the book you should read. This is one of those books that you read and you know you got way more value than the $30 you spent on it. If you learn something here that causes you not to build a business and sink dozens of hours and thousands of dollars, then can you really put a price on that? No.
Read this, build the right thing, make products that people need (and love), and have fun doing it.
1 of 1 people found the following review helpful.
Great book for any who is involved in the product ...
By Amazon Customer
Great book for any who is involved in the product development process. If you are unfamiliar with Lean it provides quick actionable ways to gather customer feedback/evidence. Already a practitioner of Lean? Tomer helps re-enforce concepts and introduces the practitioner to new approaches that can help you get qualitative feedback from your customers even faster.
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